This is a newspaper ad for the film, "The Sheik." The artwork for this ad is the same as the French paperback book, Le Cheik. This was the film that really launched Valentino into stardom. After this film, the word Sheik had a new meaning in the English language, for something to be very sheik.
These newspaper ads are not extremely valuable, I find them to be a great collectible and also look great framed if of course, you have the wall space again, or more frames for that matter.